Since the company’s beginning more than 4 decades ago, The Group, Inc. has sought to be a persistent leader in real estate. Often, that translates to staying on the cutting-edge when it comes to technology, ensuring support systems are in place so agents can focus on their clients, and fostering the kind of belonging that keeps team members around for entire, sometimes unexpected, careers. But it’s also about being a presence in the communities served.
“When we’re out in the community, we want to be hyper-local. We live in these communities, we sell in these communities, we work in these communities,” says Amy Hoback, who joined The Group in 2001. “We want to see them succeed.”
The Group sponsors the CSU football stadium, Visit Fort Collins and Loveland’s Sculpture in the Park. It’s a member of the chambers of commerce in each of the regions it serves. The organization and individual partners and staff are actively and enthusiastically involved in fundraisers and volunteer days throughout the year.
And in 2019, as part of the bigger structural changes in the marketing department, The Group will build on its own legacy of community involvement. Hoback, who has spent the last 17 years with her fingers in everything related to marketing has been promoted to Marketing and Events Manager. In the past, her duties have been broad. She has overseen corporate and Realtor websites, coordinated internal events, shared the company’s brand throughout the community, and more. And both within and beyond her official job duties, she’s been a consistent force in The Group’s philanthropic endeavors, including the United Way, Respite Care and Group Gives.
“She has a unique skill set that allows her to leverage marketing, technology and event planning,” says The Group’s Chief Innovation Officer Tom Flanagan. “This new role is a perfect fit for Amy and I’m excited to see her execute fresh ideas.”
Like Helen Gray, who ran The Group’s marketing efforts for decades and always championed grassroots marketing, Hoback is keen to show local residents that The Group is more than a real estate business. And in her new position, she will have the opportunity pull from her diverse background to help The Group maximize its community orientation, devoting more time and energy to developing exciting events and outreach efforts, and supporting staff and partners so they can be out and about in their communities. And she’s taking the reins on the philanthropic work. She helped plan the United Way of Larimer County’s 60th-anniversary celebration, which took place earlier this month, has been recruiting Groupies to come together for the February Women Give campaign—more than 80 participated in 2018, and dozens have already signed up again this year.
“We just feel like the welfare of our community continues to be a priority to The Group. We want to live in a thriving community, so we want to participate in its success. Philanthropy and giving back to the community has always been a critical part of The Group since its inception,” Hoback says.
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