We are thrilled to announce that The Group received a prestigious branding award for the best business card, letterhead and specialty marketing at the 2021 Leading Real Estate Companies of the World® annual conference! The Group was also runner up for the best listing presentation. This is an incredible honor to be recognized in this capacity and on such a global stage.
The conference took place at the Wynn in Las Vegas from May 24–28. A variety of awards were presented for real estate companies all over the world in key areas, such as marketing excellence, referral performance and business leadership.
The Group unveiled its new brand on Valentine’s Day 2020, which was also the company’s 44th birthday. This was the first time the company has rebranded in two decades and only the third time in our storied history.
Our marketing team worked closely with 1000Watt, a real estate branding and strategy agency, to reimagine a new look for The Group — one that was modern, fresh and conveyed the look and feel of what the company is all about. And The Group is all about building.
Even after four decades, we’re still building. Building trust. Building causes. Building community. Inspired to always build our best. Then continue building with a vision for the future. When you build amazing things, those things in turn build you.
“I’m so proud of our marketing team,” said Tom Flanagan, Chief Innovation Officer at The Group. “Our rebrand was crafted with the utmost love and the entire team worked incredibly hard. It’s a tremendous feeling to be recognized at a national level. The entire organization is grateful.”