Marketing is one of the most essential jobs for real estate agents, and in today’s tech-focused world, getting the word out is more important than ever. The Group has long been an innovator when it comes to grass roots marketing and supporting agents in building their own businesses. And in 2019, we’re continuing that trend by building an A-Team of cutting-edge, in-house professionals to handle our marketing and technology needs.
We’ve merged the marketing and technology departments under Chief Innovation Officer Tom Flanagan, set goals for continuing to grow the video department, and reorganized so that our marketing team members have the support needed to stretch their wings.
And most recently, we’ve created a new position — Personal Marketing and Graphic Designer — for Amy Roup, who rejoined the company in January after six years away. Roup has worked with The Group on and off for most of her adult life, holding a variety of positions from desk receptionist to graphic designer. In her new role, she will be working one-on-one with agents to develop their business materials, including postcards, property brochures, marketing plans, and more.
“We recognize that real estate agents need to differentiate themselves from the competition,” explains Flanagan. “Our in-house marketing and technology team can help them curate their personal brand and showcase their areas of expertise.”
In that vein, Roup’s job is to customize agents’ materials so that they showcase the individual’s business. She works closely with each individual to develop a specific look, and to ensure that the designs are unique.
“Not every piece [of corporate marketing] we offer works for every agent because they all work differently. I’m able to help them promote their business individually with customized design that helps them stand out from the rest,” Roup says.
And unlike graphic designers and marketing experts at most real estate companies, Roup isn’t dividing her time and energy between designing corporate content and individual materials. Although she works with The Group’s corporate designer, Anne Vetter, to make sure her individual designs meet corporate needs and brand standards, her focus is on creating the individual materials.
She looks forward to taking advantage of the collaborative environment at The Group for her own professional development. For now, Roup works mostly on print materials and social media. However, as part of The Group’s marketing and technology team, she will be developing her digital expertise in order to offer a broader range of services in the near future. She’s excited to be part of The Group family again. And The Group family is glad to have her back.
“We’re building a talented, modern marketing and technology team at The Group,” says Flanagan. “And Amy is an integral part of that team.”